Your role at Dynatrace
- Your role at Dynatrace
Dynatrace is seeking a passionate Team Lead, Field Marketing– Public Sector to join our North America field marketing organization. This person will need to have a deep understanding of metrics and data to inform the building and execution of public sector campaigns, programs, and events. He/she will work hand in hand with the Federal, State, and Local sales teams on regional campaign ideation, strategizing, planning and execution.
The ideal candidate will have a results-driven mindset with a proven ability to maintain successful relationships with sales and translate campaign messages to Public Sector vertical messaging that aligns to the sales pipeline goals.
Responsibilities
Drive the development, promotion, communication and execution of Public Sector marketing programs that include but are not limited to events, webinars, demand campaigns, nurture programs and social media.
Create new and expansion pipeline and accelerate opportunities through events aligned to sales campaigns, targeted personas and pipeline goals.
Plan and execute Public Sector 1:few ABM programs
Build and execute programs that drive executive relationships within Public Sector accounts
Primary liaison between marketing and sales to communicate and represent all marketing campaigns, programs and events and share feedback from sales
Accountable for the reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.
Manage Public Sector Marketing budgets, SFDC campaigns, and lead processes to meet operational targets and SLAs, vendor and contract management
Evaluate program impact and ROI to measure the success and determine future investments
What will help you succeed
Minimum Requirements
Bachelor’s Degree or relevant experience in Public Sector marketing
Preferred Requirements
Experience in Public Sector marketing
5-7+ years experience in creating and executing pipeline generation marketing plans
Bachelor’s degree in marketing, business, communication, computer science, or relevant field of study preferred.
Familiarity with systems such as Asana, Zip, Netsuite, Salesforce and Power BI a plus
Experience with analytical tools and ability to dive deep into metrics and reporting
Strong execution capability with highest standards in driving results
Highly strategic, consultative player who can plan (think) and execute (do)
Proven track record managing multiple priorities with cross-functional teams
Ability to articulate and present plans and confidence in communicating with senior level sales leaders
Employee must be located in the Washington, DC or DC Metro Area (DMV)
This role requires travel.
Why you will love being a Dynatracer
DOE, annual salary of $90K - $115K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.
We are a market share leader & a 11x magic quadrant leader.
We invest more in R&D than some of our competitors’ total revenue, assuring market-leading customer value and quick adoption.
Enjoy our culture of excellence with competitive compensation packages that recognize and reward greatness.
Working with the largest of the Cloud players like AWS, Azure, VMware and Google Cloud allows our customers to have the best of 3rd Generation Monitoring in the world. Not to mention we’re fully automated from the start, providing the most advanced solution leveraging our AI machine learning technology