Your role at Dynatrace
Dynatrace is seeking a passionate Lead Field Marketing Manager – Strategic Accounts to join our North America field marketing organization. This person will need to have a deep understanding of metrics and data to inform the build and execution of marketing campaigns, programs, and events.
He/she will work hand in hand with the Strategic Accounts sales leaders and teams and is responsible for the creation and execution of the marketing plan to generate pipeline, build awareness and accelerate opportunities to close.
The ideal candidate will have a results-driven mindset with a proven ability to maintain successful relationships with all levels of sales and cross-functional teams such as partner and product marketing and solution engineers.
Responsibilities
Drive the development, promotion, communication and execution of Strategic Account marketing programs that include but are not limited to events, webinars, demand campaigns, nurture programs and social media.
Create new and expansion pipeline and accelerate opportunities through events aligned to sales campaigns, targeted personas and pipeline goals.
Plan and execute 1:few ABM programs for identified Strategic Accounts
Build and execute programs that drive executive relationships within Strategic Accounts
Primary liaison between marketing and sales to communicate and represent all marketing campaigns, programs and events and share feedback from sales
Accountable for the reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.
Manage regional budgets, SFDC campaigns, and lead processes to meet operational targets and SLAs, vendor and contract management
Evaluate program impact and ROI to measure the success and determine future investments
What will help you succeed
Location Preference - West Coast / PST
Minimum Requirements
• Bachelors Degree or relevant experience
Preferred Requirements
5-7+ years B2B experience in executing integrated field marketing programs across multiple marketing tactics and platforms
Experience developing marketing strategies for Strategic Account business; Account Based Marketing is a plus
Bachelor’s degree in marketing, business, communication, computer science, or relevant field of study preferred.
Familiarity with systems such as Microsoft Office Suite, Asana, Zip, Netsuite, Salesforce and Power BI a plus
• A track record of partnering with sales to build pipeline and drive bottom line results
• Experience with analytical tools and ability to dive deep into metrics and reporting
• Strong execution capability with highest standards in driving results
• Highly strategic, consultative player who can plan (think) and execute (do)
• Ability to think outside of the box and innovate the art of marketing
• Proven track record managing multiple priorities with cross-functional teams
• Ability to articulate and present plans; confidence in communicating with senior level sales leaders
Ability to travel 40%
The estimated base salary range for this role is $$110,000 - $135,000
Why you will love being a Dynatracer
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.